Roos, C. (2024, February 16). Um roadmap para a sua empresa eliminar de vez a cultura “tech bro”. IT Forum. https://itforum.com.br/noticias/roadmap-empresa-eliminar-a-cultura-tech-bro/
This article examines the persistence of gendered and racialized inequalities in the technology sector, focusing on how the so-called “tech bro” culture operates as a structural barrier to the entry, retention, and advancement of women and non-binary individuals. Drawing on empirical data and qualitative insights, the article demonstrates how discriminatory hiring practices, exclusionary workplace cultures, and unequal access to career progression reproduce systemic patterns of marginalization, particularly for Black women and other underrepresented groups. The analysis highlights how these dynamics are embedded in organizational practices and broader industry norms that privilege masculine, white, and exclusionary models of leadership and innovation. It further critiques the performative nature of many equity, diversity, and inclusion initiatives, arguing that without structural transformation, such efforts fail to produce lasting change. Building on these findings, the article proposes a comprehensive roadmap for organizations, centered on anti-racist and anti-misogynistic recruitment strategies, inclusive workplace cultures, equitable career development, and the normalization of flexible work arrangements. It emphasizes the role of leadership in driving meaningful change, arguing that sustained commitment, accountability, and intentionality are essential to dismantle structural barriers and foster more inclusive and equitable technological ecosystems.